The jury is still out about our current economy. Some say we will be experiencing a mild recession and others say we are on the brink of a depression. It doesn’t matter where you fall in the debate, one thing is certain, business growth is not as easy as it once was.

If you have been reading the news headlines, many CEO’s are focused on cutting costs and laying off employees. This does help short term profitability, however these actions are precisely the wrong strategy to take if you want to grow your company in a bad economy.

CEO’s who want to increase sales, profit margins and drive new business growth in 2009 should consider the following top 5 business growth success secrets.

1. Focus Marketing Dollars on Value Not Brand

Focusing your time and money on “Brand” marketing may increase name recognition however it doesn’t generate revenue. Showing customers what value your product or service provides will generate top line sales revenue. Spend more on marketing campaigns where the customer can experience your products value.

2. Stop Scaring Your New Prospects Away

Most corporate marketing campaigns, websites, sales collateral and sales processes scare customers away. From a customer’s point of view, your company looks and sounds just like your competitors. To be perceived differently and attract new customers you must stop focusing on your product features, functions, quality, customer service and company awards. You should focus more on how you solve your customers business problems.

3. Catch Amnesia

Forget how great you and your business performed last year. The past is the past. This year it’s a new game. The rules have changed and the players are different. What worked last year, will not return the same results. Re-evaluate your industry, competition, marketing strategy, sales strategy and financial management. Implement proven best practice business growth strategies.

4. Keep Score

Measure and monitor your key business growth indicators weekly. How do you know where to improve if you don’t know how you’re performing. For example, what is your customer conversion ratio, tradeshow ROI, closing ratio, marketing ROI, advertising ROI, sales cycle times, new prospect calls per week, deal size by industry, profit by product line, etc.

5. Work On Your Business, Not In It

CEO’s need to pull themselves out of the day to day issues. When times get tough, CEO’s spend more time in the details of the business. By doing this, CEO’s lose sight of what is most important, focusing on how to improve business performance in a changing competitive environment. Delegate or hire outside expertise to handle the day to day challenges. Focus more on strategic priorities.

Dennis Sommer is the founder and CEO of Executive Business Advisers, a management consulting firm specializing in business growth, sales and profit improvement http://www.executivebusinessadvisers.com . Dennis helps CEO’s increase sales revenue, reduce sales and marketing costs, improve marketing ROI, and drive new business growth by improving and optimizing their sales, marketing, company strategy and financial health. Dennis is a highly sought after business keynote and seminar speaker http://www.dennissommer.com and author of several highly popular sales, marketing, leadership and professional development international articles and books http://www.advisersecrets.com . Contact Dennis at 800-627-6512.

Dennis Sommer is the founder and CEO of Executive Business Advisers, a management consulting firm specializing in business growth, sales and profit improvement http://www.executivebusinessadvisers.com . Contact Dennis at 800-627-6512.

You’re a tech junkie. You upgrade your cell phone every time your favorite maker introduces a new line to the market. Okay, maybe not always but you think about it. You’ve got a top-of –the-line notebook and all the little things that make geeks happy. You can’t help it - you enjoy tinkering with tech and stuff you can’t even stop hacking your phone’s programming. That’s all good but how much in credit card bills are you racking up? Zero-interest plans on tech purchases done with credit cards are excellent options but hey, you’re just the type that can’t wait for those perks; they come in too late – when everyone’s already got the new gizmo. You want to be the first among your friends. If, for no other reason than to save you a few bucks off your addition-feeding purchases, take a cash advance loan.

Why Do a Cash Advance?

First, cash advance is easier on the pocket. The monthly amortizations can be the size you can comfortably afford to pay for a period you are comfortable with. You know these things before actually signing up for the loan so you get a clear idea what to expect in amortization ahead of time. That gives you a better handle of your finances in the long-run.

Second, it costs you a lot less to pay interest on a payday advance than it would on a regular credit card transaction. Since it’s a straightforward loan, the interest rate is usually fixed and calculated into the evened out amortizations you agreed to. That doesn’t happen with credit cards. More often than not, you get surprised by unexpected charges. Even if you had money to throw around, having to pay more than what you expect is definitely annoying to say the least.

Finally, a payday advance can be directly charged against your paycheck. You can actually make arrangements to have the amortization due auto-debited from your checking account so that you won’t forget to settle your obligations as they fall due. That alone saves you a lot of hassle. Busy lives tend to overtake everyone from time to time. It’s quite normal to forget paying a bill once in a while. But if you already have that kind of a memory lapse, you probably also know credit card companies are so unforgiving. It is, after all, the way they make money.

But it really doesn’t have to be that costly for you. Life is short so you should live it as best as you could. Do what makes you happy. Get the most fun out of life. By all means, feed your tech addiction. If you can afford it, there’s no reason to feel deprived. You just have to do it right. It’s no fun letting the vultures cheat you out of your hard-earned dollars – even if it’s just for a few hundred bucks. Payday loans in Ontario are so easy to obtain, you can get your cash advance check in a day. So, be smart and use it to your advantage.

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The world economy goes haywire from time to time. Today is one of those times the world feels the crunch. Companies are downsizing and everyone’s nervously anticipating what the coming year will bring. But hey, life goes on no matter what. Despite the shrunken dollar value, you have to feed your family, right? Not only that, inflation has driven everything up. Housing costs, tuition fees, prices of prime commodities – you name it, inflation’s raised it. Unfortunately, salaries rarely go up at the same rate as inflation. How do you buffer the difference? How do you make up for lost purchasing power? Cut spending and take out a cash advance.

Cash Advance versus Credit Cards

Obama’s net spending cut plans to revive the ailing US economy does not only work for America’s economy; it works for your family’s finances as well. Basically, what net spending cut advocates is that you save. Do away with unnecessary spending and adopt a better, sounder approach to your finances. How does taking out a cash advance loan fit into all that? It’s a saner option than charges to your credit card. Let’s talk about that for a bit. Credit cards are great if you pay up everything on the due date. But when you default, that’s when you wish you read the fine print on your agreement. The issuing company charges you a myriad of things on top of compounding interests. Plus, the amount becomes due right away after a missed payment. True, your issuing card company may also have cash advance offer against your unused credit line. However, that may not be a smart option. You need to have readily available credit for emergencies especially in times of crisis. You need to keep your credit card an available option. Therefore, a payday advance is a very good option.

Quick, Safe Relief

Cash advance is the saner, safer way to address your need for cash relief. Its best feature yet is in helping you map out a spending plan. When taking out a cash advance, you know the factors before hand. You know how much you owe, how much in amortizations you need to pay, when to pay and for how long. Unlike credit card charges, straight up payday loans Canada-style don’t involve hidden charges. Everything is black and white and applies to one particular transaction. You even have a say as to how much in monthly amortizations you can afford to pay. Unlike credit cards, loans terms are quite flexible and can be renegotiated with minimal cash impact. All in all, you pay less when you take out a cash advance loan than when you keep charging expenses you can’t pay in bulk to your credit card.

The sorry state of the world economy might mean you need to apply Obama’s net spending cut strategy to your personal life. But that doesn’t necessarily mean living in dire poverty or depriving yourself or your family with life’s necessities. You just need some smart plan to approach the challenge with a goal to win. Yes, you can! Yes, we can!

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20 Eglinton Ave. East

Toronto, Ontario, Canada

M4P 1A9

Are you strapped for cash? A cash advance or a payday advance can help! When it comes to payday loans, Canada lenders can give you quick financial relief! Visit MoneyLoansCompany.com today.